Who we are

Tamara Knox

Tamara Knox is the CEO and co-founder of Frolic, where she works to expand home ownership using a cooperative financing model. Her vision is to create gentle density in cities across the country, increasing housing supply in a way that promotes affordable homeownership and limits displacement. In her work, she enjoys rethinking funding and ownership structures and exploring ways that physical and financial design nourish community. Before Frolic, she worked in urban economics, affordable housing policy, and with a creative developer committed to equitable economic development. She holds a B.A. in Urban Studies with Honors from Stanford University and a Master in City Planning (MCP) and Master of Science in Real Estate Development (MSRED) from Massachusetts Institute of Technology. She grew up in Los Angeles and is now happily living in Seattle.

Rob Britton

Rob is passionate about redesigning neighborhoods around people and communities, believing human-scale cities are more vibrant, equitable, and economically sustainable. Though he has a background in numbers and strategy, Rob is driven by this vision of more livable cities designed for people, not profit. Rob holds an MBA from Yale School of Management and BBAs in Finance and Accounting from the University of Oklahoma. When not working, you can find Rob hiking or traveling in his campervan.

Kalen McNamara

Kalen is fascinated by shared spaces between buildings and how they can foster stronger and more inclusive communities. With a background in architecture focusing on the public realm, she helps to co-create the vision for shared spaces and to clarify the processes of community building and real estate development. Prior to joining the Frolic team, she worked as an architect designing lively mixed-use commercial spaces and single-family residences. She holds an M.Arch from Rice University and a BA from Brown University. Outside of work, she enjoys cooking, crosswords, and ceramics.

Advait Reddy

Advait is passionate about transforming the built environment to drive economic sustainability, equity, and growth. He has spent most of his career working with the carceral system to drive safety, leading initiatives at Chicago Beyond (a local philanthropy) to reduce solitary confinement and fund reentry, mental health, and violence prevention programs. Motivated to better design cities that promote safety and human flourishing, he is actively pursuing a joint MBA-MPP between the Stanford Graduate School of Business and the Harvard Kennedy School of Government in order to study public-private urban development. Advait holds a degree in Electrical & Computer Engineering from Duke University, and has also worked at McKinsey & Company and the Office of Minnesota Governor Tim Walz.

Joshua Morrison

Josh is the COO and co-founder of Frolic Community. He approaches development as a designer and planner - with a love of how the smallest details of social, physical, and financial design can shift the larger systems they are apart of. Before co-founding Frolic at MIT, he ran a design collective in Copenhagen, where he studied models of community ownership and living. He holds a Master in City Planning (MCP) from MIT and conducted his bachelors studies in Urban Studies and Environmental Design at Brown University and the Rhode Island School of Design.

Rachel Wilka

Rachel is passionate about helping organizations that solve real world problems for real people in practical ways, and has spent over a decade working in executive and legal advisor roles. Prior to joining Frolic, she served as Deputy General Counsel and Head of Product at another housing affordability startup. She holds a JD from University of Washington School of Law and a BA/BS in Finance and Management Information Systems from University of Arizona.

Leland Adams

Leland conducts our community outreach and digital marketing planning to spread awareness of cooperatives and home ownership to the greater Seattle area. As a lifelong resident of the central district, he brings insight into connecting urban community and housing. He is an excellent facilitator helping build the larger Frolic Ecosystem of partners, residents, and homebuyers.

He has a B.A. in Business Administration from the Milgard School of Business at the University of Washington and a minor in Data Analytics.

Inara Herrera

Inara is a software engineer passionate about leveraging technology to create sustainable, user-focused solutions that drive meaningful impact. With over a decade of experience in software development, user-centered design, and program management, she combines technical expertise with systems thinking to tackle complex challenges. Inara has led sustainability-focused global supply chain initiatives and spearheaded cross-functional software projects that improved collaboration, increased developer productivity, and delivered remarkable user experiences. A strong advocate for DEI and inclusivity, she has founded Women in Engineering groups, launched technology internship programs, and mentored fellow engineers. She holds a B.S. in Industrial Engineering from California Polytechnic University, SLO, and is a graduate of ADA Developers Academy in Seattle, WA. Outside of work, Inara enjoys creating music, exploring herbalism, building community, and connecting with nature.